Two trends could make Halloween a treat for Nevada retailers this year. The National Retail Federation (“NRF”) estimates 68.6 percent of Americans 18 years and older will celebrate Halloween this year, the most in the NRF’s survey history. Additionally, those celebrating are expected to spend approximately $72.31 on decorations, costumes, candy and other holiday items, up $6.03 from the $66.28 reported last year. Assuming national trends materialize in Nevada, 1.4 million residents 18 years and older will spend money on the holiday this year. If each Nevadan celebrating the holiday spends the expected average of $72.31, total spending in the state will reach $99 million. The current year estimate represents an increase of 17.3 percent compared to last year when an estimated 63.8 percent of the population celebrated the holiday, spending $66.28 on average.
“Although people generally do not put as much money into celebrating Halloween as the December holidays, it is encouraging to see an upward trend in expected spending this year,” Retail Association of Nevada President Mary Lau said. “We remain optimistic that spending trends will continue to track ahead of last year, providing a boost for the Nevada economy.”
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